{"id":39846,"date":"2021-07-19T17:14:22","date_gmt":"2021-07-19T15:14:22","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/crypto-companies-and-sponsoring-why-are-crypto-com-and-others-so-active\/"},"modified":"2025-08-08T17:10:14","modified_gmt":"2025-08-08T15:10:14","slug":"crypto-companies-and-sponsoring-why-are-crypto-com-and-others-so-active","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/insights-en\/crypto-companies-and-sponsoring-why-are-crypto-com-and-others-so-active\/","title":{"rendered":"Crypto Companies and Sponsoring: why are Crypto.Com and Others so Active?"},"content":{"rendered":"

Crypto fans who closely follow the latest market developments have noticed for some time that cryptocurrencies such as Bitcoin and Ethereum are increasingly being accepted into the so-called mainstream. This includes the fact that more and more traditional banks and financial service providers are entering the competition with their own trading platforms. At the same time, there are repeated reports that big names in the crypto world are investing in (sports) sponsoring in a sometimes massive way in order to attract more attention to their offerings beyond the circle of those who already invest in or speculate with digital currencies. The number of crypto companies that spend money on advertising and partnerships is constantly increasing. The pressing question is: What is the reason for this costly commitment? After all, crypto trading is still prohibited in many countries, or at least in a gray area. <\/p>\n

eToro as one of the Major Pioneers<\/h2>\n

The advertising-effective connection between crypto companies and various sports is gaining momentum. For some time now, there have been increasing reports about partnerships in the area of sponsoring. One of the first leading platforms to act as a sponsor was the crypto exchange eToro. The operator announced plans to financially support soccer teams in the English Premier League as early as 2018. The special feature at that time was not least that sponsorship money should also flow in Bitcoins. In the summer of that year, the company advertised that it was the first company to take this step in the environment of the country’s most important soccer league. <\/p>\n

This was also a risk for the seven clubs, such as Tottenham Hotspur and Newcastle United, who agreed to the partnership, according to reports at the time. At that time, digital currencies played a much smaller role in the mainstream than they do today. The partnership was initially designed for six months. <\/p>\n

Crypto.com opens the \u201cwar chest\u201d wide for sponsoring<\/strong><\/p>\n

The agreements of the company Crypto.com are much longer-term. The service provider’s sponsoring deals, which were reported in July 2021, relate to two popular sports. On the one hand, the crypto giant secured a real heavyweight in the industry with the Mixed Martial Arts organization Ultimate Fighting Championship (UFC). The Crypto.com logo is to be emblazoned on the jerseys of the association’s athletes and on Fight-Kit articles for several years. Experts believe that the company has the potential to increase its customer numbers through the far-reaching deal. But at the latest, sponsoring in Formula 1 should have the hoped-for advertising effect. <\/strong><\/p>\n

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Press image for the partnership between the UFC and Crypto.com (source: ufc.com)<\/figcaption><\/figure>\n

This area is about the \u201cSprint\u201d opening series. This is undoubtedly the next important step in sports sponsoring. These agreements were also made public in July 2021. Crypto.com is said to be investing more than 100 million US dollars and, in return, will be represented with its branding on Formula 1 racetracks for at least five years. <\/strong><\/p>\n

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Press image from Crypto.com on the sponsoring of Formula 1<\/figcaption><\/figure>\n

This area is about the \u201cSprint\u201d opening series. This is undoubtedly the next important step in sports sponsoring. These agreements were also made public in July 2021. Crypto.com is said to be investing more than 100 million US dollars and, in return, will be represented with its branding on Formula 1 racetracks for at least five years. <\/strong><\/p>\n