{"id":40116,"date":"2025-08-12T13:44:42","date_gmt":"2025-08-12T11:44:42","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/stablecoin-rush-in-the-usa-amazon-walmart-boa-with-their-own-tokens\/"},"modified":"2025-08-14T10:20:48","modified_gmt":"2025-08-14T08:20:48","slug":"stablecoin-rush-in-the-usa-amazon-walmart-boa-with-their-own-tokens","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/news-en\/stablecoin-rush-in-the-usa-amazon-walmart-boa-with-their-own-tokens\/","title":{"rendered":"Stablecoin Rush in the USA: Amazon, Walmart, BoA with Their Own Tokens"},"content":{"rendered":"<p>A stablecoin rush is currently taking place in the USA. Countless large companies are already working on their own tokens or have publicly expressed interest in the new line of business \u2013 from JPMorgan and Bank of America to Amazon and Walmart. <\/p>\n<div class=\"row row-collapse align-middle row-comparison\"  id=\"row-624407811\">\n\n\n\t<div id=\"col-1569131582\" class=\"col medium-3 small-6 large-3 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-991671053\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1499563530\" class=\"text-box banner-layer text-box-circle x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_252041960\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"340\" src=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png 1024w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-300x100.png 300w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-768x256.png 768w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1536x512.png 1536w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-2048x683.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_252041960 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_436178017\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_436178017 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1499563530 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-1499563530 {\n  width: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-991671053 {\n  padding-top: 99.99%;\n  background-color: rgba(255, 255, 255, 0);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1569131582 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1462688649\" class=\"col col-comparison-description medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"margin-bottom: 1em;\">Bitvavo, one of the leading exchanges from Europe (Netherlands) with a large selection of cryptocurrencies. PayPal deposit possible.  <strong>Limited time offer: \u20ac20 bonus when you sign up via CoinPro.ch<\/strong><\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1462688649 > .col-inner {\n  padding: 15px 0px 0 15px;\n}\n@media (min-width:550px) {\n  #col-1462688649 > .col-inner {\n    padding: 15px 0px 15px 15px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1833375941\" class=\"col col-comparison-stars medium-2 small-6 large-2 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 200%;\"><strong>98%<\/strong><\/span><\/p>\n\n\n<span class=\"fsrs\"><span class=\"fsrs-stars\"><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><\/span><span class=\"hide fsrs-text fsrs-text__hidden\" aria-hidden=\"false\">5.0 out of 5.0 stars<\/span><span class=\"lining fsrs-text fsrs-text__visible\">5.0<\/span><\/span>\n\n<p><a href=\"https:\/\/www.coinpro.ch\/en\/reviews-en\/bitvavo-experiences-2025-the-crypto-exchange-under-review\/\">Read review<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1833375941 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-546978804\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" class=\"button primary box-shadow-2 expand no-margin\" rel=\"noopener\"  >\n\t\t<span>Sign up with a \u20ac20 bonus<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-546978804 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<h2>Stablecoin Rush in the USA: Amazon, Walmart, BoA with Their Own Tokens<\/h2>\n<p>Thanks to new laws, a stablecoin rush is beginning in the USA \u2013 according to a report by Reuters. According to the report, financial institutions are pushing ahead with the creation of their own stable tokens \u2013 including Bank of America. <\/p>\n<p>Bank of America (BoA) is the second-largest financial institution in the United States of America and the second-largest listed bank worldwide. In addition to it, other institutions are also showing great interest in <a href=\"https:\/\/www.coinpro.ch\/en\/insights-en\/the-abcs-of-stablecoins-everything-you-need-to-know\/\">stablecoins<\/a> \u2013 Reuters cites the financial companies Fiserv and Citigroup, but also the retail chain Walmart or the shopping portal Amazon, as examples. The world&#8217;s largest bank, JPMorgan Chase &amp; Co., has also expressed interest in stablecoins. <\/p>\n<p>Behind this development is a new law that US President Donald Trump signed on July 18 \u2013 the GENIUS Act. The US Stablecoin Act creates regulatory clarity. Supporters consider it an important milestone for crypto in the USA because it could enable the everyday use of stablecoins.  <\/p>\n<p>The tokens could become increasingly important, especially as a means of payment in retail stores. Established banks and financial companies also want to profit from these new opportunities and are therefore currently trying to position themselves early on. <\/p>\n<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"20572\" data-bid=\"1\" data-placement=\"33872\">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<\/script><h2>Experts Warn: Stablecoin Creation not Easily Possible<\/h2>\n<p>According to Reuters, experts have so far been little convinced by GENIUS. The law does not simplify the creation of stablecoins as much as the financial industry expects. <\/p>\n<blockquote><p>\u201cThe new law will not immediately lead to a flood, experts say. The newly discovered opportunity of stablecoins can lead to numerous difficulties for companies, both strategic and technical in nature\u201d, Reuters explains.<\/p><\/blockquote>\n<p>Apparently, there are still legal concerns regarding the use of stablecoins. The cost structure for the operators should then also increase significantly. The operation of the tokens requires increasing regulatory interventions, which then have to be paid for.  <\/p>\n<p>In particular, companies that have not previously used KYC and AML processes would first have to become familiar with the regulatory structures.<\/p>\n<blockquote><p>\u201cCompanies that already have KYC programs (\u2026) could have a competitive advantage\u201d, says compliance expert Jill DeWitt.<\/p><\/blockquote>\n<p>According to Reuters, the US companies that are now newly interested in stablecoins are facing a wealth of technical questions. So far, most of the companies have no experience in dealing with <a href=\"https:\/\/www.coinpro.ch\/en\/knowledge\/what-are-cryptocurrencies-explanation-for-beginners\/\">cryptocurrencies<\/a>. <\/p>\n<p>For many of them, the question arises, for example, whether a public <a href=\"https:\/\/www.coinpro.ch\/en\/knowledge\/what-is-a-blockchain-basics-and-functionality\/\">blockchain<\/a> can actually meet their own requirements. Alternatively, private blockchains could be used, which the companies then have to operate independently. They can exercise greater control over these.  <\/p>\n<p>The institutions should still have enough time until the GENIUS Act comes into force. The Stablecoin Act will be activated no later than January 2027. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A stablecoin rush is currently taking place in the USA. Countless large companies are already working on their own tokens or have publicly expressed interest in the new line of business \u2013 from JPMorgan and Bank of America to Amazon and Walmart. Stablecoin Rush in the USA: Amazon, Walmart, BoA with Their Own Tokens Thanks&#8230;<\/p>\n","protected":false},"author":19,"featured_media":40112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17325,17318],"tags":[17353,17408,17644,17684,17730],"class_list":["post-40116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-recommendations","tag-adoption-en","tag-blockchain-en","tag-news-en","tag-regulation","tag-stablecoins-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stablecoin Rush in the USA: Amazon, Walmart, BoA with Their Own Tokens<\/title>\n<meta name=\"description\" content=\"The USA is experiencing a stablecoin rush after the GENIUS Act was passed. 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