{"id":40324,"date":"2025-09-03T20:15:20","date_gmt":"2025-09-03T18:15:20","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/bitcoin-is-a-new-microstrategy-rival-coming-from-europe\/"},"modified":"2025-09-04T08:00:33","modified_gmt":"2025-09-04T06:00:33","slug":"bitcoin-is-a-new-microstrategy-rival-coming-from-europe","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/bitcoin-en\/bitcoin-is-a-new-microstrategy-rival-coming-from-europe\/","title":{"rendered":"Bitcoin: is a New MicroStrategy Rival Coming from Europe?"},"content":{"rendered":"<p>While so-called Crypto Treasury Companies have long been the new normal in the USA, the wave is now also spilling over into Europe. A new challenger is emerging from Amsterdam: Treasury, a newly founded company that is making a big statement right from the start &#8211; with the purchase of 1000 Bitcoin. <\/p>\n<div class=\"row row-collapse align-middle row-comparison\"  id=\"row-914767996\">\n\n\n\t<div id=\"col-1290657033\" class=\"col medium-3 small-6 large-3 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2066255189\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1800282764\" class=\"text-box banner-layer text-box-circle x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1528007948\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"340\" src=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png 1024w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-300x100.png 300w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-768x256.png 768w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1536x512.png 1536w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-2048x683.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1528007948 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_323821109\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_323821109 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1800282764 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-1800282764 {\n  width: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2066255189 {\n  padding-top: 99.99%;\n  background-color: rgba(255, 255, 255, 0);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1290657033 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-542857939\" class=\"col col-comparison-description medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"margin-bottom: 1em;\">Bitvavo, one of the leading exchanges from Europe (Netherlands) with a large selection of cryptocurrencies. PayPal deposit possible.  <strong>Limited time offer: \u20ac20 bonus when you sign up via CoinPro.ch<\/strong><\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-542857939 > .col-inner {\n  padding: 15px 0px 0 15px;\n}\n@media (min-width:550px) {\n  #col-542857939 > .col-inner {\n    padding: 15px 0px 15px 15px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1708374377\" class=\"col col-comparison-stars medium-2 small-6 large-2 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 200%;\"><strong>98%<\/strong><\/span><\/p>\n\n\n<span class=\"fsrs\"><span class=\"fsrs-stars\"><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><\/span><span class=\"hide fsrs-text fsrs-text__hidden\" aria-hidden=\"false\">5.0 out of 5.0 stars<\/span><span class=\"lining fsrs-text fsrs-text__visible\">5.0<\/span><\/span>\n\n<p><a href=\"https:\/\/www.coinpro.ch\/en\/reviews-en\/bitvavo-experiences-2025-the-crypto-exchange-under-review\/\">Read review<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1708374377 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-120406290\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" class=\"button primary box-shadow-2 expand no-margin\" rel=\"noopener\"  >\n\t\t<span>Sign up with a \u20ac20 bonus<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-120406290 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<p>The company is supported by no less than the Winklevoss twins, known for the Gemini crypto exchange, as well as US entrepreneur David Bailey and his company Nakamoto. Together they led a financing round that raised a whopping 126 million euros. The majority of this sum went directly into Bitcoin &#8211; the starting signal for a European crypto treasury.  <\/p>\n<h2>Bitcoin: is a New MicroStrategy Rival Coming from Europe?<\/h2>\n<p>But that&#8217;s not all. Treasury has already announced that it intends to merge with the Dutch company MKB Nedsense and then venture onto the Amsterdam stock exchange. The goal is clear: more capital, more Bitcoin. Plans include convertible bonds and share issues to further fill the war chest.   <\/p>\n<p>The ambition is high: Treasury wants to become one of the largest Bitcoin holders in Europe. The Germans still lead the way: According to current data, the Bitcoin Group holds around 3605 BTC, putting it unchallenged at the top. It is followed by the French company Sequans with 3205 BTC. By comparison, the global leader is the US company MicroStrategy, which now has over 632,000 Bitcoin on its balance sheets &#8211; a figure that makes entire states pale.   <\/p>\n<p><strong>Already heard?<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/bitcoin-en\/bitcoin-and-gold-on-the-rise-whats-behind-it\/\">Bitcoin and gold on the rise &#8211; what&#8217;s behind it?<\/a><\/p>\n<p>The fact that a European company now seriously wants to advance into this league is remarkable. It shows how strongly the confidence in Bitcoin as &#8220;digital gold&#8221; is now anchored on this continent. The fact that the Winklevoss brothers, who invested in crypto years ago, have their fingers in the pie again fits the picture.  <\/p>\n<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"20572\" data-bid=\"1\" data-placement=\"33872\">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<\/script><h2>Europe Discovers the BTC Treasury<\/h2>\n<p>The move could have a signal effect. If Treasury is actually successful on the stock exchange, other companies could follow &#8211; and Europe could become the new home of BTC treasurers. The fact that Amsterdam, traditionally a trading metropolis, is kicking things off has almost historical charm.  <\/p>\n<p><strong>Interesting:<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/news-en\/crypto-economist-raoul-pal-sees-market-heading-for-irrational-boom\/\">Crypto economist Raoul Pal sees market before irrational boom<\/a><\/p>\n<p>One risk remains: the BTC price itself. While the crypto markets are currently showing a stable upward trend, everyone involved knows how quickly things can change. But Treasury is clearly betting that the time for institutional Bitcoin holders has also come in Europe. The gap to the Bitcoin Group or even MicroStrategy is still huge. But anyone who puts 1000 BTC on the books right from the start makes it clear: this is not a small test balloon, but an attack on the top. (mck)     <\/p>\n","protected":false},"excerpt":{"rendered":"<p>While so-called Crypto Treasury Companies have long been the new normal in the USA, the wave is now also spilling over into Europe. A new challenger is emerging from Amsterdam: Treasury, a newly founded company that is making a big statement right from the start &#8211; with the purchase of 1000 Bitcoin. The company is&#8230;<\/p>\n","protected":false},"author":20,"featured_media":40144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17315,17325],"tags":[17387,17593,17813],"class_list":["post-40324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin-en","category-news-en","tag-bitcoin-en","tag-crypto-news","tag-treasure-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bitcoin: is a New MicroStrategy Rival Coming from Europe? - CoinPro.ch<\/title>\n<meta name=\"description\" content=\"Europe is gearing up in the Bitcoin race with MicroStrategy: Treasure, a Dutch start-up, is also bringing the Winklevoss twins on board.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coinpro.ch\/en\/bitcoin-en\/bitcoin-is-a-new-microstrategy-rival-coming-from-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitcoin: is a New MicroStrategy Rival Coming from Europe?\" \/>\n<meta property=\"og:description\" content=\"Europe is gearing up in the Bitcoin race with MicroStrategy: Treasure, a Dutch start-up, is also bringing the Winklevoss twins on board.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coinpro.ch\/en\/bitcoin-en\/bitcoin-is-a-new-microstrategy-rival-coming-from-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"CoinPro.ch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/coinpro.ch\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T18:15:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T06:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2025\/08\/Amdax-So-massiv-soll-neue-Bitcoin-Proxy-Firma-investieren-Titelbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. 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