{"id":41376,"date":"2026-01-23T16:15:00","date_gmt":"2026-01-23T15:15:00","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/exclamation-mark-in-swiss-banking-ubs-plans-direct-crypto-trading-for-retail-clients\/"},"modified":"2026-01-24T14:19:33","modified_gmt":"2026-01-24T13:19:33","slug":"exclamation-mark-in-swiss-banking-ubs-plans-direct-crypto-trading-for-retail-clients","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/news-en\/exclamation-mark-in-swiss-banking-ubs-plans-direct-crypto-trading-for-retail-clients\/","title":{"rendered":"Exclamation mark in Swiss Banking: UBS plans direct crypto trading for retail clients"},"content":{"rendered":"<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">For a long time, UBS was considered the conservative counterpoint to the wild crypto world. But the tide has turned: According to current reports, the largest Swiss bank is about to enable its wealthy private clients to trade digital assets. A step that could change the Swiss financial landscape in the long term. <\/b>The rumor mill in &#8220;Crypto Valley&#8221; has been simmering for some time, but now the indications are becoming more certain. As the news agency <i data-path-to-node=\"5\" data-index-in-node=\"140\">Bloomberg<\/i> reports, citing people familiar with the matter, <b data-path-to-node=\"5\" data-index-in-node=\"234\">UBS Group AG<\/b> is working intensively on the introduction of a crypto trading offer. The focus is initially on the two heavyweights of the market: <b data-path-to-node=\"5\" data-index-in-node=\"379\">Bitcoin (BTC)<\/b> and <b data-path-to-node=\"5\" data-index-in-node=\"397\">Ethereum (ETH)<\/b>.<\/p>\n<h2 data-path-to-node=\"6\">A strategic change of course<\/h2>\n<p data-path-to-node=\"7\">For years, UBS observed the hustle and bustle on the crypto markets from the sidelines. While competitors such as <b data-path-to-node=\"7\" data-index-in-node=\"118\">Z\u00fcrcher Kantonalbank (ZKB)<\/b>, <b data-path-to-node=\"7\" data-index-in-node=\"150\">Luzerner Kantonalbank (LUKB)<\/b> or <b data-path-to-node=\"7\" data-index-in-node=\"184\">PostFinance<\/b> have already successfully introduced crypto services for the general public or institutional clients, the top dog remained covered. They preferred to concentrate on the underlying blockchain technology and the tokenization of classic assets (Real World Assets). The fact that direct trading with coins is now to be included in the portfolio marks a turning point. It is an admission that Bitcoin can no longer be ignored \u2013 not even by a bank that stands for the highest security and tradition.<\/p>\n<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"20572\" data-bid=\"1\" data-placement=\"33872\">PGRpdiBpZD0iY29pbnByby0yMTY1NDE5NTM3IiBjbGFzcz0iY29pbnByby1pbS1pbmhhbHQgY29pbnByby1lbnRpdHktcGxhY2VtZW50IiBzdHlsZT0ibWFyZ2luLWJvdHRvbTogMzBweDttYXJnaW4tbGVmdDogYXV0bzttYXJnaW4tcmlnaHQ6IGF1dG87dGV4dC1hbGlnbjogY2VudGVyOyI+PGRpdiBjbGFzcz0iY29pbnByby1hZGxhYmVsIj5Db250aW51ZSByZWFkaW5nIGFmdGVyIHRoZSBhZHZlcnRpc2VtZW50PC9kaXY+PHNjcmlwdCBhc3luYyBzcmM9Ii8vcGFnZWFkMi5nb29nbGVzeW5kaWNhdGlvbi5jb20vcGFnZWFkL2pzL2Fkc2J5Z29vZ2xlLmpzP2NsaWVudD1jYS1wdWItODcyNjY0NTYyNzYzODAzNSIgY3Jvc3NvcmlnaW49ImFub255bW91cyI+PC9zY3JpcHQ+PGlucyBjbGFzcz0iYWRzYnlnb29nbGUiIHN0eWxlPSJkaXNwbGF5OmJsb2NrOyB0ZXh0LWFsaWduOmNlbnRlcjsiIGRhdGEtYWQtY2xpZW50PSJjYS1wdWItODcyNjY0NTYyNzYzODAzNSIgCmRhdGEtYWQtc2xvdD0iMzUyNjI2NDg1MSIgCmRhdGEtYWQtbGF5b3V0PSJpbi1hcnRpY2xlIgpkYXRhLWFkLWZvcm1hdD0iZmx1aWQiIGRhdGEtZnVsbC13aWR0aC1yZXNwb25zaXZlPSJ0cnVlIj48L2lucz4KPHNjcmlwdD4gCihhZHNieWdvb2dsZSA9IHdpbmRvdy5hZHNieWdvb2dsZSB8fCBbXSkucHVzaCh7fSk7IAo8L3NjcmlwdD4KPC9kaXY+<\/script><h2 data-path-to-node=\"9\">Why now? The pressure from &#8220;High Net Worth Individuals&#8221;<\/h2>\n<p data-path-to-node=\"10\">The timing in January 2026 is carefully chosen. Two main factors are driving the major bank&#8217;s decision:<\/p>\n<ol>\n<li data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Customer demand:<\/b> UBS&#8217;s clientele \u2013 Ultra High Net Worth Individuals (UHNWI) and Family Offices \u2013 are increasingly demanding access to digital assets as a means of diversification. These customers do not want to buy Bitcoin via unregulated offshore exchanges, but conveniently and securely via their established e-banking, integrated into their existing asset statement.<\/li>\n<li data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Fear of migration:<\/b> International competitors such as <b data-path-to-node=\"11,1,0\" data-index-in-node=\"55\">Morgan Stanley<\/b> or <b data-path-to-node=\"11,1,0\" data-index-in-node=\"75\">JP Morgan<\/b> in the USA already offer similar services. In order to remain competitive and not lose assets to specialized crypto banks (such as Sygnum or SEBA), UBS must follow suit.<\/li>\n<\/ol>\n<h2 data-path-to-node=\"12\">Switzerland as a test laboratory<\/h2>\n<p data-path-to-node=\"13\">According to the information available, UBS plans to initially roll out the offer exclusively to selected customers in its home market of Switzerland. This follows the logic of &#8220;safety first.&#8221; With FINMA, Switzerland offers one of the clearest and most progressive regulatory authorities worldwide. Only when the processes work smoothly here is an expansion into key markets such as Singapore or Hong Kong conceivable. Technologically, the bank is unlikely to reinvent the wheel. Analysts assume that UBS is cooperating with established custody providers or specialized fintechs in the background to ensure custody and settlement. This minimizes operational risks.<\/p>\n<p data-path-to-node=\"13\"><div class=\"row row-collapse align-middle row-comparison\"  id=\"row-1734494130\">\n\n\n\t<div id=\"col-1832147737\" class=\"col medium-3 small-6 large-3 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-771590261\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1867167027\" class=\"text-box banner-layer text-box-circle x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_763498157\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"340\" src=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png 1024w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-300x100.png 300w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-768x256.png 768w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1536x512.png 1536w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-2048x683.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_763498157 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_642095856\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_642095856 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1867167027 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-1867167027 {\n  width: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-771590261 {\n  padding-top: 99.99%;\n  background-color: rgba(255, 255, 255, 0);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1832147737 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1612057945\" class=\"col col-comparison-description medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"margin-bottom: 1em;\">Bitvavo, one of the leading exchanges from Europe (Netherlands) with a large selection of cryptocurrencies. PayPal deposit possible.  <strong>Limited time offer: \u20ac20 bonus when you sign up via CoinPro.ch<\/strong><\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1612057945 > .col-inner {\n  padding: 15px 0px 0 15px;\n}\n@media (min-width:550px) {\n  #col-1612057945 > .col-inner {\n    padding: 15px 0px 15px 15px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-2117462564\" class=\"col col-comparison-stars medium-2 small-6 large-2 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 200%;\"><strong>98%<\/strong><\/span><\/p>\n\n\n<span class=\"fsrs\"><span class=\"fsrs-stars\"><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><\/span><span class=\"hide fsrs-text fsrs-text__hidden\" aria-hidden=\"false\">5.0 out of 5.0 stars<\/span><span class=\"lining fsrs-text fsrs-text__visible\">5.0<\/span><\/span>\n\n<p><a href=\"https:\/\/www.coinpro.ch\/en\/reviews-en\/bitvavo-experiences-2025-the-crypto-exchange-under-review\/\">Read review<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2117462564 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-319773707\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" class=\"button primary box-shadow-2 expand no-margin\" rel=\"noopener\"  >\n\t\t<span>Sign up with a \u20ac20 bonus<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-319773707 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<h2 data-path-to-node=\"15\">What does this mean for the Bitcoin price?<\/h2>\n<p data-path-to-node=\"16\">The signal effect can hardly be overestimated. UBS manages trillions in assets worldwide. Even if only a tiny fraction of this capital flows into Bitcoin and Ethereum, this would correspond to a buying pressure of several billion dollars. However, the psychological component is even more important: If UBS offers Bitcoin, the asset will finally become &#8220;socially acceptable.&#8221; The narrative of crypto as &#8220;play money&#8221; should thus finally be a thing of the past in Switzerland.<\/p>\n<p data-path-to-node=\"16\">Did you know? <a href=\"https:\/\/www.coinpro.ch\/en\/bitcoin-en\/bitcoin-price-heres-why-it-could-soon-fall-to-58000\/\">That&#8217;s why Peter Brandt expects a Bitcoin price of $58,000!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a long time, UBS was considered the conservative counterpoint to the wild crypto world. But the tide has turned: According to current reports, the largest Swiss bank is about to enable its wealthy private clients to trade digital assets. A step that could change the Swiss financial landscape in the long term. The rumor&#8230;<\/p>\n","protected":false},"author":6,"featured_media":41377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17325,17318],"tags":[],"class_list":["post-41376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-recommendations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiss Banking: UBS plans direct crypto trading for retail clients - CoinPro.ch<\/title>\n<meta name=\"description\" content=\"According to media reports, the Swiss major bank UBS is planning to enter the crypto trading business. 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