{"id":42062,"date":"2026-03-30T20:59:33","date_gmt":"2026-03-30T18:59:33","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/how-blackrock-is-now-expanding-its-crypto-empire\/"},"modified":"2026-03-31T11:02:24","modified_gmt":"2026-03-31T09:02:24","slug":"how-blackrock-is-now-expanding-its-crypto-empire","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/news-en\/how-blackrock-is-now-expanding-its-crypto-empire\/","title":{"rendered":"How BlackRock is now expanding its crypto empire"},"content":{"rendered":"<p>The world&#8217;s largest asset manager is striking again. While many financial institutions are still hesitant, BlackRock is further expanding its crypto offensive \u2013 and is specifically looking for new top talent. Behind an inconspicuous job advertisement lies a clear indication: the future of the financial world is being conceived digitally.<\/p>\n<div class=\"row row-collapse align-middle row-comparison\"  id=\"row-1355670542\">\n\n\n\t<div id=\"col-1477685905\" class=\"col medium-3 small-6 large-3 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-569426446\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1797944426\" class=\"text-box banner-layer text-box-circle x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1268620117\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"340\" src=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png 1024w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-300x100.png 300w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-768x256.png 768w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1536x512.png 1536w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-2048x683.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1268620117 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1726605410\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1726605410 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1797944426 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-1797944426 {\n  width: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-569426446 {\n  padding-top: 99.99%;\n  background-color: rgba(255, 255, 255, 0);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1477685905 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-519357865\" class=\"col col-comparison-description medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"margin-bottom: 1em;\">Bitvavo, one of the leading exchanges from Europe (Netherlands) with a large selection of cryptocurrencies. PayPal deposit possible.  <strong>Limited time offer: \u20ac20 bonus when you sign up via CoinPro.ch<\/strong><\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-519357865 > .col-inner {\n  padding: 15px 0px 0 15px;\n}\n@media (min-width:550px) {\n  #col-519357865 > .col-inner {\n    padding: 15px 0px 15px 15px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-502518448\" class=\"col col-comparison-stars medium-2 small-6 large-2 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 200%;\"><strong>98%<\/strong><\/span><\/p>\n\n\n<span class=\"fsrs\"><span class=\"fsrs-stars\"><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><\/span><span class=\"hide fsrs-text fsrs-text__hidden\" aria-hidden=\"false\">5.0 out of 5.0 stars<\/span><span class=\"lining fsrs-text fsrs-text__visible\">5.0<\/span><\/span>\n\n<p><a href=\"https:\/\/www.coinpro.ch\/en\/reviews-en\/bitvavo-experiences-2025-the-crypto-exchange-under-review\/\">Read review<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-502518448 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1975887266\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" class=\"button primary box-shadow-2 expand no-margin\" rel=\"noopener\"  >\n\t\t<span>Sign up with a \u20ac20 bonus<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1975887266 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<p>As a recent job posting shows, the US giant is looking for an executive for the digital assets sector. The location: New York. The salary: up to $350,000 annually. The tasks: strategic, complex \u2013 and with a signaling effect for the entire industry.<\/p>\n<h2>How BlackRock is now expanding its crypto empire<\/h2>\n<p>Four core areas of responsibility define the role. At its core, it&#8217;s about advancing crypto topics like stablecoins and tokenization, managing internal decision-making processes, coordinating collaboration with partners, and maintaining contact with large institutional clients. In other words: it&#8217;s not just about managing, but about shaping.<\/p>\n<p>The timing seems anything but coincidental. Since the approval of spot Bitcoin ETFs in January 2024, market dynamics have changed significantly. BlackRock was one of the decisive drivers of this development, positioning itself early as a bridge-builder between the traditional financial world and blockchain technology.<\/p>\n<p><strong>Interesting:<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/news-en\/crypto-news-why-the-market-continues-to-wobble\/\">Crypto News: Why the market continues to wobble<\/a><\/p>\n<p>Tokenization is increasingly becoming the focus. This refers to the digital representation of traditional assets on the blockchain \u2013 from real estate to government bonds. For many experts, it is considered the next big step in the financial system. That BlackRock is building up personnel here is not surprising. That it is happening with such consistency, however, is.<\/p>\n<p>Stablecoins are also moving more into focus. Digital dollar equivalents are considered key for the future of payment transactions. They combine the stability of traditional currencies with the speed of modern networks. For a company that manages trillions, this is not a fringe issue, but strategic infrastructure.<\/p>\n<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"20572\" data-bid=\"1\" data-placement=\"33872\">PGRpdiBpZD0iY29pbnByby01ODIzNTMwNDYiIGNsYXNzPSJjb2lucHJvLWltLWluaGFsdCBjb2lucHJvLWVudGl0eS1wbGFjZW1lbnQiIHN0eWxlPSJtYXJnaW4tYm90dG9tOiAzMHB4O21hcmdpbi1sZWZ0OiBhdXRvO21hcmdpbi1yaWdodDogYXV0bzt0ZXh0LWFsaWduOiBjZW50ZXI7Ij48c2NyaXB0IGFzeW5jIHNyYz0iLy9wYWdlYWQyLmdvb2dsZXN5bmRpY2F0aW9uLmNvbS9wYWdlYWQvanMvYWRzYnlnb29nbGUuanM\/Y2xpZW50PWNhLXB1Yi04NzI2NjQ1NjI3NjM4MDM1IiBjcm9zc29yaWdpbj0iYW5vbnltb3VzIj48L3NjcmlwdD48aW5zIGNsYXNzPSJhZHNieWdvb2dsZSIgc3R5bGU9ImRpc3BsYXk6YmxvY2s7IHRleHQtYWxpZ246Y2VudGVyOyIgZGF0YS1hZC1jbGllbnQ9ImNhLXB1Yi04NzI2NjQ1NjI3NjM4MDM1IiAKZGF0YS1hZC1zbG90PSIzNTI2MjY0ODUxIiAKZGF0YS1hZC1sYXlvdXQ9ImluLWFydGljbGUiCmRhdGEtYWQtZm9ybWF0PSJmbHVpZCIgZGF0YS1mdWxsLXdpZHRoLXJlc3BvbnNpdmU9InRydWUiPjwvaW5zPgo8c2NyaXB0PiAKKGFkc2J5Z29vZ2xlID0gd2luZG93LmFkc2J5Z29vZ2xlIHx8IFtdKS5wdXNoKHt9KTsgCjwvc2NyaXB0Pgo8L2Rpdj4=<\/script><h2>The world&#8217;s largest asset manager was once a crypto critic<\/h2>\n<p>The change at the top is also interesting. CEO Larry Fink was long considered a critic of cryptocurrencies. As recently as 2022, it was said there was &#8220;no client demand&#8221; and the utility was questionable. Today, that sounds different. Fink later admitted: &#8220;I learned. I understood how Bitcoin works.&#8221; A remarkable change of course \u2013 and one that is now reflected in concrete steps.<\/p>\n<p>The new position shows how serious BlackRock is. It&#8217;s no longer about experiments or individual products. It&#8217;s about integration. Crypto is to become part of the core business, not just an addition.<\/p>\n<p><strong>Already heard?<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/news-en\/arthur-hayes-clashes-with-the-crypto-market\/\">Arthur Hayes clashes with the crypto market<\/a><\/p>\n<p>At the same time, a certain contradiction remains. While part of the market is still grappling with volatility and regulatory issues remain unresolved, major players are already investing in the next stage of expansion. This creates excitement \u2013 and a certain irony: the very industry that was once considered a niche is now being systematically developed by the largest institutions.<\/p>\n<p>For the crypto market, this primarily means one thing: attention. When a giant like BlackRock creates new key positions, it sends a clear signal. Not loud, not spectacular \u2013 but sustainable. Or in other words: while many are still debating, BlackRock is already building further. (mck)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s largest asset manager is striking again. While many financial institutions are still hesitant, BlackRock is further expanding its crypto offensive \u2013 and is specifically looking for new top talent. Behind an inconspicuous job advertisement lies a clear indication: the future of the financial world is being conceived digitally. As a recent job posting&#8230;<\/p>\n","protected":false},"author":20,"featured_media":35817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17325,17318],"tags":[17407,17575,17593],"class_list":["post-42062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-recommendations","tag-blackrock-en","tag-crypto-en","tag-crypto-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How BlackRock is now expanding its crypto empire - CoinPro.ch<\/title>\n<meta name=\"description\" content=\"BlackRock is sending a clear signal &ndash; and this is about the next phase of the financial giant&#039;s crypto offensive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coinpro.ch\/en\/news-en\/how-blackrock-is-now-expanding-its-crypto-empire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How BlackRock is now expanding its crypto empire\" \/>\n<meta property=\"og:description\" content=\"BlackRock is sending a clear signal &ndash; and this is about the next phase of the financial giant&#039;s crypto offensive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coinpro.ch\/en\/news-en\/how-blackrock-is-now-expanding-its-crypto-empire\/\" \/>\n<meta property=\"og:site_name\" content=\"CoinPro.ch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/coinpro.ch\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T18:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T09:02:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2021\/09\/Bitcoin-Kurs-Prognose-BlackRock-Manager-glaubt-an-starken-Anstieg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M. 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