{"id":42473,"date":"2026-04-30T17:56:36","date_gmt":"2026-04-30T15:56:36","guid":{"rendered":"https:\/\/www.coinpro.ch\/uncategorized\/meta-takes-a-new-shot-at-crypto-and-this-time-it-might-work\/"},"modified":"2026-04-30T17:57:03","modified_gmt":"2026-04-30T15:57:03","slug":"meta-takes-a-new-shot-at-crypto-and-this-time-it-might-work","status":"publish","type":"post","link":"https:\/\/www.coinpro.ch\/en\/news-en\/meta-takes-a-new-shot-at-crypto-and-this-time-it-might-work\/","title":{"rendered":"Meta takes a new shot at crypto \u2013 and this time it might work"},"content":{"rendered":"<p>It begins quietly, almost inconspicuously \u2013 yet it could have far-reaching consequences. The tech giant Meta is currently testing a feature that could change the business model of millions of content creators. Money from social media, directly to the crypto wallet. No detours via banks. No delays. One click \u2013 and the earnings flow in coins.<\/p>\n<div class=\"row row-collapse align-middle row-comparison\"  id=\"row-2132426420\">\n\n\n\t<div id=\"col-978077742\" class=\"col medium-3 small-6 large-3 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-69348816\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-596270897\" class=\"text-box banner-layer text-box-circle x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1366574914\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"340\" src=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1024x341.png 1024w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-300x100.png 300w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-768x256.png 768w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-1536x512.png 1536w, https:\/\/www.coinpro.ch\/wp-content\/uploads\/2023\/12\/bitvavo-mark-and-logo-black-2048x683.png 2048w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1366574914 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1920229845\">\n\t\t<a class=\"\" href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1920229845 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-596270897 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-596270897 {\n  width: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-69348816 {\n  padding-top: 99.99%;\n  background-color: rgba(255, 255, 255, 0);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-978077742 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1999717132\" class=\"col col-comparison-description medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"margin-bottom: 1em;\">Bitvavo, one of the leading exchanges from Europe (Netherlands) with a large selection of cryptocurrencies. PayPal deposit possible.  <strong>Limited time offer: \u20ac20 bonus when you sign up via CoinPro.ch<\/strong><\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1999717132 > .col-inner {\n  padding: 15px 0px 0 15px;\n}\n@media (min-width:550px) {\n  #col-1999717132 > .col-inner {\n    padding: 15px 0px 15px 15px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-908125072\" class=\"col col-comparison-stars medium-2 small-6 large-2 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 200%;\"><strong>98%<\/strong><\/span><\/p>\n\n\n<span class=\"fsrs\"><span class=\"fsrs-stars\"><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><i class=\"fsrs-fas fa-fw fa-star \"><\/i><\/span><span class=\"hide fsrs-text fsrs-text__hidden\" aria-hidden=\"false\">5.0 out of 5.0 stars<\/span><span class=\"lining fsrs-text fsrs-text__visible\">5.0<\/span><\/span>\n\n<p><a href=\"https:\/\/www.coinpro.ch\/en\/reviews-en\/bitvavo-experiences-2025-the-crypto-exchange-under-review\/\">Read review<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-908125072 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-723283088\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.coinpro.ch\/Bitvavo-Aktion\" target=\"_blank\" class=\"button primary box-shadow-2 expand no-margin\" rel=\"noopener\"  >\n\t\t<span>Sign up with a \u20ac20 bonus<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-723283088 > .col-inner {\n  padding: 15px 15px 15px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<p><a href=\"https:\/\/fortune.com\/2026\/04\/29\/meta-stablecoins-crypto-usdc-polygon-solana\/\" target=\"_blank\" rel=\"noopener\">As several media outlets report<\/a>, including industry portals referencing company statements, Meta has started initial tests for crypto payments. For now, only selected users in Colombia and the Philippines are affected. A limited circle, deliberately chosen. The strategy behind it seems familiar: first test, then scale.<\/p>\n<h2>Meta takes a new shot at crypto \u2013 and this time it might work<\/h2>\n<p>Specifically, it&#8217;s about earnings from platforms like Facebook and Instagram. Influencers, creatives, video producers \u2013 they are to be given the opportunity to receive their earnings not only traditionally via bank accounts, but directly in the form of digital currencies. Initially, the stablecoin USDC will be used. A digital dollar pegged to the real US dollar. Payments are made via the Solana and Polygon blockchains \u2013 networks known for fast and inexpensive transactions.<\/p>\n<p>Technical processing is handled by payment service provider Stripe, which has increasingly positioned itself in the crypto sector in recent years. The principle is simple: Meta transfers the earnings directly to the creators&#8217; wallets. No waiting for international transfers, no exchange rate problems, no traditional financial hurdles. Especially in countries with less stable banking systems, this could be attractive.<\/p>\n<p><strong>Interesting:<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/news-en\/bitcoin-this-uncomfortable-truth-hardly-anyone-talks-about\/\">Bitcoin: This uncomfortable truth is rarely spoken<\/a><\/p>\n<p>But the move doesn&#8217;t come out of nowhere. Meta has already made several attempts in the crypto space \u2013 and failed spectacularly. The projects Libra and later Diem were once intended to establish their own digital currency. Supported by large financial companies, accompanied by political skepticism. Ultimately, the endeavor failed due to resistance from governments and banks. The fear back then: a tech company with billions of users could create a parallel financial system. Too powerful, too independent, too difficult to control. The consequence: regulatory pressure, withdrawal of partners, and finally the end of the projects.<\/p>\n<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"20572\" data-bid=\"1\" data-placement=\"33872\">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<\/script><h2>The quiet restart with great potential<\/h2>\n<p>This also had personnel consequences. David Marcus, one of the key figures behind Libra and Diem, left the company and founded his own fintech, Lightspark. His focus: fast Bitcoin payments via the Lightning Network. An indirect proof that the idea of digital payment infrastructure lives on \u2013 just in a different form.<\/p>\n<p>So now, a new attempt. Less ambitious, but more pragmatic. No proprietary coin, no grand vision of a global payment system. Instead, a concrete use case: Creator Economy meets Crypto. Whether more will come of it remains to be seen. It is still a test. But the direction is clear. Meta is cautiously re-entering a field it once wanted to dominate \u2013 this time more carefully, more quietly, but possibly more sustainably.<\/p>\n<p><strong>Already heard?<\/strong> <a href=\"https:\/\/www.coinpro.ch\/en\/news-en\/blackrock-and-okx-this-deal-is-changing-crypto-trading\/\">BlackRock and OKX: This Deal Is Changing Crypto Trading<\/a><\/p>\n<p>And that&#8217;s precisely where the real explosiveness lies: When social media and crypto come together, more than just a new payment method emerges. A new ecosystem is created. One that at least questions traditional financial structures. The experiment is underway. The industry is watching closely. (mck)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It begins quietly, almost inconspicuously \u2013 yet it could have far-reaching consequences. The tech giant Meta is currently testing a feature that could change the business model of millions of content creators. Money from social media, directly to the crypto wallet. No detours via banks. No delays. One click \u2013 and the earnings flow in&#8230;<\/p>\n","protected":false},"author":20,"featured_media":36137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17325],"tags":[17593,17898],"class_list":["post-42473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-crypto-news","tag-meta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta takes a new shot at crypto &ndash; and this time it might work - CoinPro.ch<\/title>\n<meta name=\"description\" content=\"After failed projects, Meta is making a new crypto attempt &ndash; this time quieter, more targeted, and with real utility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coinpro.ch\/en\/news-en\/meta-takes-a-new-shot-at-crypto-and-this-time-it-might-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta takes a new shot at crypto &ndash; and this time it might work\" \/>\n<meta property=\"og:description\" content=\"After failed projects, Meta is making a new crypto attempt &ndash; this time quieter, more targeted, and with real utility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coinpro.ch\/en\/news-en\/meta-takes-a-new-shot-at-crypto-and-this-time-it-might-work\/\" \/>\n<meta property=\"og:site_name\" content=\"CoinPro.ch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/coinpro.ch\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T15:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T15:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coinpro.ch\/wp-content\/uploads\/2018\/05\/CoinPro-Facebook-Teaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"828\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"M. 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